head of analytica

• The Head of Data & Intelligent Insight leads Adapter’s transformation into a data-intelligent, foresight-driven organization.
  You will architect the complete intelligence ecosystem—analytics, measurement, first-party data, AI-powered research, and prediction models—turning fragmented signals into continuous, actionable, growth-driving insight for our clients and internal teams.

This role is both strategic and operational: part data strategist, part measurement architect, part cultural decoder, and part business partner to C-Suite and brand leaders

Strategic & Adaptive Intelligence Leadership:

• Build and own the Intelligent Insight North Star aligned with Adapter’s FUTURE-READY model.

• Develop an Adaptive Analytics & Foresight Framework that combines:

  • Culture & Social Signals

  • Commerce & Performance Data

  • First-Party Data (Chang ID, AP Living Quality ID, Srichand, etc.)

  • Equity-Driven Brand Intelligence (FRMU, Brand OS)

• Translate data into predictive foresight that guides brand growth, creative strategy, and media investment.Develop and implement a comprehensive analytics strategy aligned with business objectives. Set KPIs, define reporting standards, and ensure the organization leverages data effectively.

  Data Strategy, Measurement, & Governance Lead, mentor, and develop a team of data analysts, fostering a culture of high performance and collaboration.

• Architect an integrated data ecosystem across:

  • CDP / first-party data

  • Social intelligence

  • Performance marketing data

  • Brand tracking & attitudinal research

• Create measurement standards, KPIs, scorecards, and attribution logic (Brand ↔ Commerce ↔ Content).

• Establish strong data governance, quality standards, and taxonomy for all teams.

  AI-Powered Research & Insight Innovation

• Lead the creation of AI-driven insight systems:

  • Automated brand lift prediction

  • Conversational research models

  • Creative intelligence & content scoring

  • Social trend mining using LLM-powered clustering

• Push continuous innovation through experimentation with GenAI, Agentic AI, and predictive modelling.

Leadership & Team Development

• Build and mentor an Insight Intelligence team: data analysts, research strategists, social analysts, and data engineers (internal/partner).

• Create a high-performance, curiosity-driven culture that blends analytics precision with creative interpretation.

Cross-Functional Partnership

• Partner closely with Strategy, Creative, Social, Media, Growth, and Client Business Leads.

• Bring data into every stage of the process: diagnose → design → deploy → optimize.

  • Work with senior clients (CMOs, Brand Directors, CEOs) as a trusted advisor on:

    • growth strategy

    • brand equity

    • audience intelligence

    • measurement frameworks

    • portfolio optimization

Insight Activation & Storytelling

• Turn complex data into simple, powerful narratives and strategic recommendations.

• Build dashboards, POVs, and intelligence reports that unlock:

  • Brand Growth Loops

  • Content effectiveness

  • Consumer motivations & cultural tensions

  • Social-commerce opportunities

  • Present data in a way that inspires action, alignment, and decision-making.

• 8+ years in analytics, data strategy, research, or intelligence roles (agency, consulting, tech, platform).

• Deep understanding of marketing analytics, brand measurement, consumer insight, performance data, social intelligence, and first-party data ecosystems.

• Strong experience with:

  • Data visualization tools (Looker Studio, Power BI, Tableau)

  • CDP / Analytics platforms

  • SQL / Python (a plus)

  • AI tools for research & analysis

• Exceptional communication and storytelling abilities.

• Leadership experience managing cross-functional insight teams.